Has it ever occurred to anyone to wonder why all those film stars whose faces have been extensively used to launch so many new beauty aids or to boost the sales of many established ones, end up looking bloated, haggard and older than their years? With all the best cosmetics, beauty therapies Botox , fillers and cosmetic surgery and the like, why should film stars or rich socialites ever age? But they do age earlier than your jhadu poachawali bai, subjiwali, dhobin or your domestic help. Startling as it may sound, isn't it a fact that while many of your favourite tall, lissome and willowy heroines of a decade or two ago have suddenly started looking matronly ? While, on the other hand, your subjiwali (vegetable vendor) , who was never into skincare (forget about cosmetic surgery and other expensive treatments) looks just the same?